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Paid ads are essential to building a brand and connecting with new demographics, whether you aim to increase sales or raise brand awareness online.
Our team devise targeted paid marketing campaigns that expand your brand’s horizons and achieve results quickly. Through different types of Google advertising that fit your needs, we will look at search engine advertising, so pushing your website on searches so that your brand can instantly interact with new potential audiences. We will research the best keywords to work with on ads based on your industry and define what works to get your business the customers you need.
Google Shopping Ads
Google shopping ads are crucial for an ecommerce store, especially when starting out. It gives you the fair advantage of getting your products at the top of the page in front of customers first before your competitors. Working with a budget you set out, we will make sure your return is worthwhile for sacrificing that extra margin of each sale. Our team will integrate Google Merchant Centre into your ecommerce store and optimise your products so you get the most out of your budget, increasing your ROAS (return of ad spend).
Advertising Analytics
We will provide detailed statistics and reports on your website’s advertising performance on a weekly or monthly basis, and we will also be available for you to ask any questions about how your campaign is performing. Google Ads will learn how your products sell and to what audience is best; it also takes into account your niche as a whole and will inform us of foreshadowing increases in the coming months; for example, for a retail store, Google will see a spike in coats being sold in the next two months so we can work with your buying team to make sure we are ready for the increase in potential sales.
